The magazine’s method differed from BuzzFeed’s in key ways. While BuzzFeed News draws on a Politico-infused sensibility that withholds no tidbit, however small, from its potential audience, Time made a name for itself by leaving things out and selling putatively comprehensive summary. But both techniques promise their own kind of all-knowingness.
And BuzzFeed’s trajectory can mimic Time’s, often uncannily. Writing in the mid-1960s, the magazine historian Theodore Peterson noted that Hadden and Luce’s lack of professional experience always informed the Timestyle. No member of the founding staff “was more than three years out of college.” When the magazine tried relocating to Cleveland, it had to move back to Manhattan because it “missed the supply of adventuresome young intellectuals whom they could hire for comparatively small salaries in New York.”
Bonus points for Nietzsche.