chase martyn

Nielsen data has been wrong for months ⇒

Published 11 October 2014, 2:28 pm

Nielsen, the television research firm, acknowledged on Friday that it had been reporting inaccurate ratings for the broadcast networks for the last seven months, a mistake that raises questions about the company’s increasingly criticized system for measuring TV audiences.

The error wound up benefiting one network, ABC, while negatively affecting the others, according to people briefed on the problem.

In a world (or at least country) where it is actually knowable what everybody with cable is watching, it seems crazy that billion-dollar companies are subject to the whims of Nielsen's black box.

Chase Martyn Chase Martyn is a political consultant, web developer, and (former) journalist. He currently lives in Chicago, and his opinions are purely his own.